Inspiring women in AI: Catriona Campbell

What AI-related projects are you currently working on?

I am leading several AI Strategic initiatives at U.K. clients, aimed at enhancing operational efficiency and managing risk.

One notable project involves developing an AI center of excellence (CoE) that can scale AI augmentation across the entire workforce – as opposed to developing proof of concepts.

In the past, I spearheaded a project that implemented an AI Strategy for a major government client. I have also contributed to research on ethical AI practices, focusing on bias mitigation in AI algorithms.

What inspired you to pursue a career in AI and related fields?

My passion for technology design (HCI) and use in AI development as a potential to transform industries inspired me to pursue a career in AI.

I have always been fascinated by how data can be leveraged to solve complex problems and create innovative solutions.

The rapid advancements in generative AI and its ability to drive meaningful change in businesses further fueled my interest.

What recent or potential breakthroughs in AI are you most excited about?

I am particularly excited about the productization of generative AI.

These technologies have the potential to revolutionize customer interactions and operating models, but the technology is not as usable as it needs to be!

What potential risks or downsides of AI development concern you?

One of my primary concerns is the ethical implications of AI, particularly regarding data privacy and algorithmic bias.

As AI systems become more integrated into decision-making processes, it is essential to ensure that organizations deploying these technologies understand how to manage them.

Another concern is the potential for job displacement due to automation that needs to be addressed.

What challenges have you faced as a woman in the AI field, and how have you overcome them?

As a woman in a predominantly male-dominated field, I have faced challenges related to representation and recognition.

I overcame these challenges by building a strong professional network and actively participating in industry forums and conferences to amplify women's voices in AI.

What initiatives or changes would you like to see to encourage more women to enter the field of AI?

I would like to see more initiatives focused on STEM education for young girls, as well as mentorship programs that connect aspiring female AI professionals with industry leaders.

In EY, we have a STEM app reaching thousands of young females across the UK and globally.

What advice would you give to young women considering a career in AI?

Embrace continuous learning and stay curious.

The field of AI is constantly evolving, and staying updated with the latest trends and technologies is crucial.

Additionally, don't hesitate to seek mentorship and build a network of supportive peers.

What advice would you give to other women for getting started with using AI in their research, work, or life?

Start by identifying specific problems you want to solve with AI and seek out resources to learn the necessary skills.

There are numerous online courses and communities dedicated to AI.

Collaborating with others on projects can also provide valuable hands-on experience.